The Psychology of Shopping: A Study of Shopping Behavior and ‎its Relation with the Demographic Variables in the Palestinian ‎Society

The Psychology of Shopping: A Study of Shopping Behavior and ‎its Relation with the Demographic Variables in the Palestinian ‎Society

Zeyad Barakat

zeiadb@yahoo.com

Al-Quds Open University, Tulkarem Educational Region, Palestine

Received : 24-07-2004 , Accepted : 20-02-2005

Language: Arabic

Abstract

This study aims at determining the relationship between shopping behavior and some of the demographic variables of gender, age, residency, profession, social status, education level, and income. To achieve this purpose the researcher used a random sample consists of (915) persons from different classes in Palestine. The researcher used a questionnaire designed to collect data to measure the causes of purchase behavior. Results show that (63.9 %) from study subject agree that the responsibility of shopping behavior is upon the husband and wife. The majority of goods purchased were: food, clothes, games, makeup perfume, books and newspapers. Results also indicated that females who are 21 – 40 years old, university students, villagers, married, and with high level income are likely to go shopping more than males who are old, uneducated, residents of refugee camps, tradesmen, unmarried, and with low income. Causes that affected the purchase behavior are factors related with the quality of the commodity, the satisfaction of the subjects' needs, and the suitability of the commodity for the subjects' social and economic circumstance.

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